Blog
Production, digital content planning, commentary, and other thoughts.
Learning How to Produce Beyond the Classroom
Broadcast production can be taught from a textbook, however learning how to produce digital live events by doing it is so much more impactful. The opportunity provided by many colleges today, utilizing students to produce their multi-sport digital...
Brand Building through Student-Athlete Storytelling
Along with producing live streaming sporting events, athletic departments across the country are tasked daily and focused on building their brand. And, there is no better way to market that brand then through producing and telling student-athlete stories...
Producing Sports: Living Out My Childhood Dream
Why do sports fans watch sports? It's not a trick question. Actually, it's pretty simple. Sports fans watch sports to see the ultimate reality TV play out right before their eyes. Fans root for teams. They wear their team's colors with pride. They live and die...